After years helping patients at The Headache Clinic, Helen Tufui saw a clear pattern—people with neck pain, headaches, and poor sleep were stuck in a cycle of trying pillow after pillow, with no relief.
The root issue? Poor neck alignment.
Whether you're a back, side, or in-between sleeper, most pillows don’t support the natural curve of your neck. That misalignment can trigger everything from tension and migraines to dizziness and brain fog.
Helen knew something had to change. So, she set out to create it, looking into memory foam but ultimately putting the project to the side. When Nicola from Lora & Flok heard that Helen was looking at creating a pillow she suggested a more natural approach — a loose wool fill used in Lora & Floks Classic Pillow and grown on her own family farm. Working together, Helen's pillow evolved into something even better, an ergonomically correct,100% natural and fully adjustable specialised pillow for ultimate sleep health.
Sharing the same values of sustainability, simplicity, and care, Helen and Nicola brought their expertise together to create a pillow that supports better sleep while staying true to nature.
Why The NAP (Neck Alignment Pillow)?
Most pillows are one-size-fits-all. But your body isn’t.
The NAP (Neck Alignment Pillow) is fully adjustable, allowing you to customise your pillow to your neck shape, posture, and sleeping position – whether you’re a side sleeper, back sleeper, or somewhere in between.
By supporting the natural curve of your neck and promoting optimal spinal alignment, The NAP (Neck Alignment Pillow) helps reduce the physical stress placed on your neck and shoulders while you sleep – so you can finally wake up refreshed, not wrecked.
The Problem with Poor Neck Alignment
You might not realise it, but the way your head and neck are positioned while you sleep can have a massive impact on your health.
Poor neck alignment contributes to:
• Neck pain and stiffness
• Headaches and migraines
• Daytime fatigue
• Poor concentration and cognition
• Jaw tension and dizziness
The NAP (Neck Alignment Pillow) was designed to combat all of this – giving your body the alignment it needs to truly rest, reset, and repair.
What Makes the NAP Different?
This isn't just a pillow. It’s a tool for healing.
- Fully Adjustable – Tailor the height and firmness to suit your sleep position, posture, and neck curve.
- Clinically Inspired – Designed by a headache and neck pain specialist.
- Naturally Better – Filled with breathable, NZ wool that regulates temperature and resists allergens.
- No More Flat Pillows – Our engineered wool fill is naturally resilient keeping your pillow full and supportive.
Why Wool?
At Lora & Flok, we’re serious about the magic of wool. Our 100% wool fill offers:
| Temperature Regulation: | Stays cool in summer, cosy in winter. |
| Resilience: | Bounces back every night—no flat pillows here. |
| Lightweight Comfort: | Offers gentle puffiness without the bulk. |
| Hypoallergenic Support: | Naturally resistant to dust, odour, and moisture. |
| Sustainability: | Good for you and good for the planet. |
Your Sleep, Upgraded
We know what it feels like to wake up tired, sore, or foggy. The NAP is for people who are ready for change. For those who want more than just a place to rest their head — they want to feel better.
Whether you're living with chronic neck tension or just tired of being tired, the NAP is your invitation to sleep smarter and wake better.
Ready to feel the difference?
You can now order the NAP Pillow here.
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