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Better Sleep Begins With Wool

New Zealand wool bedding essentials, for deeper, more comfortable sleep.

Why Choose Wool,

Balanced Temperature

Wool works with your body temperature to reduce heat and moisture build-up, helping you stay more comfortable through the night.

Long-lasting Comfort

Wool is naturally resilient, springing back into shape, helping your pillow stay supportive and comfortable for years to come.

Naturally Fresh Sleep

Wool is resistant to odour, dustmites and bacteria, making it a fresher, more comfortable choice for sensitive sleepers.

Meet The Flock

filled with new zealand wool from our family farm

The Classic Pillow

Fully adjustable to achieve your perfect height & firmness

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The Lofty | Winter

Lightweight comfort for colder months & cooler sleepers

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The Lofty | Summer

Breathable comfort for warmer nights & hot sleepers

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From our sheep, to your sleep

Our wool comes from Lora Valley, our family farm in New Zealand’s deep south, where we’ve been farming for over 150 years.

We take the wool grown by our sheep and carefully process it to retain its natural structure and performance.

The result, bedding that feels light, breathable, and softer than a damn cloud.

Our Story

Happy Sleeper

"I get hot and my husband runs colder and The Lofty duvet has been perfect for the both of us! We are so impressed!"
Shana Black

Happy Sleeper

Great value, light but toasty warm and remarkably cooling when it is warmer at night.
Mark Ryan

Happy Sleeper

Very happy with my purchase, it was a seamless change from my old pillow and doesn't heat up as much, which is great.
Fiona Smeaton

Happy Sleeper

“It’s crazy how something as warm as wool can keep you cool AND warm at the same time. The pillow’s ace!”
Dave Tuck

Happy Sleeper

These pillows are really good. We’ve seen some reviews about wool pillows that suggest they smell “sheepy”. Pleased to say that’s not the case with these.
Dale Sutherland

Happy Sleeper

"I absolutely adore my new pillow. I’ve slept on it for 2 weeks now and have slept my best sleep ever!"
Helen Robertshaw

Soft like feather & down, and supportive like memory foam

Only better — because it’s wool.

Temperature Regulating

Our wool is breathable, working it's magic to keep you cool in the summer and warm in the winter.

Lightweight

Our one-of-a-kind wool fill offers a gentle puffiness in a super lightweight package - which means you'll love cuddling under your duvet year-round.

Resilient

Our wool bounces back into shape with ease, so your pillow won't go flat and your head & neck stay supported all night.

Hygienic & Hypoallergenic

Our wool is odour, dust and moisture resistant (and fends off bacteria like a pro!) — making it a great choice for those with skin sensitivities, asthma or allergies. 

Sustainable & Biodegradable

Our sheep are shorn every year, making wool the ultimate renewable fibre.

60-NIGHT PILLOW TRIAL*

100% NZ STRONG WOOL

FLOKCARE INCLUDED

FREE Pillow Guide

Included in the 12-page guide:

  • 4 reasons your pillow flattens
  • Why pillow height matters
  • Pillow fill comparison

Instant download to your inbox.

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