30-day better sleep guarantee

Lora & Flok NZ wool pillow open with more wool being added to pillow.
Cotton and wool quilted bed pillow shell filled with New Zealand wool by Lora & Flok.
Lora & Flok wool pillow unzipped showing the natural NZ wool filling.
Lora & Flok NZ wool pillow sitting on a chair in a garden.

Pre Order

Classic Pillow

$220.00

Or 4 interest-free payments of $55.00 with Afterpay ⓘ

Pre Order available (Shipped 7th October)

Buttery smooth, naturally cooling, & undeniably huggable — say hello to The Classic.

Our signature Flok Fill* contours to your neck and shoulders for optimal comfort and support, while the wool-filled quilted cover adds an extra layer of softness while stopping natural oils & sweat from getting into the filling (trapping and releasing them back into the atmosphere — wools’ pretty fancy like that!) keeping your pillow clean and lump free.

The Classic is a luxe addition to any bedroom. One that ensures you always wake up on the right side of the bed.

*Flok Fill is our exclusive loft fill that moves independently within your pillow and responds to your movements while you sleep.

→ Customise your fit

The Classic is a fully customisable neck & back support pillow. Simply use the bag of extra Flok Fill to add/remove fill to create your perfect height and softness.

→ Made from nature’s best

Featuring natural materials (wool and cotton), The Classic is both breathable and temperature regulating. No more flipping to the ‘cool’ side of the pillow 20 times a night!

Made in New Zealand

Temperature Regulating

Hygienic & Hypoallergenic

Adjustable wool pillow for all sleepers

Best for

Sleepers of all sizes and sleep positions. Whether you’re a ‘big spoon’, ‘little spoon’, ‘starfish’ or ‘plank’, The Classic will keep your spine supported in a neutral position all night long.

Details you'll love

  • 100% natural & biodegradable wool fill, courtesy of our sheep at Lora Valley in Southland.
  • 100% cotton outer shell (super soft and breathable).
  • Extra bag of Flok Fill included, so you can customise your pillow to your preferred height & softness.
  • Wool helps the body regulate temperature by insulating from the cold and dissipating heat — to ensure you get a good night’s sleep!
  • Wool is naturally dirt, dustmite, and moisture resistant — making it a great choice for those with allergies.
  • Fits standard size pillow cases and protectors.

Care Instructions

  • Daily: Fluff up your pillow by hand every morning to maintain its shape.
  • Monthly: Tumble dry your pillow on air setting (no heat) for 15 minutes, or hang outside on a sunny day.

Shipping & Returns

  • Free shipping on all NZ orders (yes, including rural!).
  • Buy risk free with our 30 day money back guarantee.

Your Words

“I've had my LF pillow for a couple of months now so I feel like I've given it a good test run. And holy HECK can I just say, I'm a convert.

Abi Brook-Miller

Your Words

“I love that I can adjust the pillow to the perfect height for how I sleep and that it's made from wool, I wouldn’t want to be breathing in any unnatural products."

Annabel Anderson