30-day better sleep guarantee

Lora & Flok NZ wool pillow open with more wool being added to pillow.
Cotton and wool quilted bed pillow shell filled with New Zealand wool by Lora & Flok.
Lora & Flok wool pillow unzipped showing the natural NZ wool filling.
Lora & Flok NZ wool pillow sitting on a chair in a garden.

Classic Pillow

$197.00

Or 4 interest-free payments of $49.25 with Afterpay

Buttery smooth, naturally cooling, & undeniably huggable — say hello to The Classic.

Our signature Flok Fill* contours to your neck and shoulders for optimal comfort and support, while the wool-filled quilted cover adds an extra layer of softness while stopping natural oils & sweat from getting into the filling (trapping and releasing them back into the atmosphere — wools’ pretty fancy like that!) keeping your pillow clean and lump free.

The Classic is a luxe addition to any bedroom. One that ensures you always wake up on the right side of the bed.

*Flok Fill is our exclusive loft fill that moves independently within your pillow and responds to your movements while you sleep.

→ Customise your fit

The Classic is a fully customisable neck & back support pillow. Simply use the bag of extra Flok Fill to add/remove fill to create your perfect height and softness.

→ Made from nature’s best

Featuring natural materials (wool and cotton), The Classic is both breathable and temperature regulating. No more flipping to the ‘cool’ side of the pillow 20 times a night!

Adjustable wool pillow for all sleepers

Best for

Sleepers of all sizes and sleep positions seeking deep, restful sleep. Whether you curl up, stretch out or like to switch positions, The Classic adjusts to you, keeping your spine supported all night long.

Details you'll love

  • 100% natural & biodegradable wool fill, courtesy of our sheep at Lora Valley in Southland.
  • 100% cotton outer shell (super soft and breathable).
  • Extra bag of Flok Fill included, so you can customise your pillow to your preferred height & softness.
  • Wool helps the body regulate temperature by insulating from the cold and dissipating heat — to ensure you get a good night’s sleep!
  • Wool is naturally dirt, dustmite, and moisture resistant — making it a great choice for those with allergies.
  • Fits standard size pillow cases and protectors.

Care Instructions

  • Daily: Fluff up your pillow by hand every morning to maintain its shape.
  • Monthly: Tumble dry your pillow on air setting (no heat) for 15 minutes, or hang outside on a sunny day.

Shipping & Returns

  • Flat fee of $15 on all NZ orders (yes, including rural!).
  • Buy risk free with our 30-day better sleep guarantee.

Customer Reviews

Based on 8 reviews
75%
(6)
25%
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D
Dale Sutherland
Nice pillows

These pillows are really good… we’ve seen some reviews about fleece pillows that suggest they smell “sheepy”. Pleased to say that’s not the case with these.
We liked that you can adjust the amount of fleece stuffing to suit and they come with a wee bag of stuffing to top up if you need to

S
Sue W.
Classic Pillow

Very pleased with the Classic Pillow so pleased that I ordered another one as a gift for my daughter as both of us have neck and shoulder issues

R
Raewyn McLeish-Smith
Pillow

I really like that wool is used for bedding, being a natural product. I was able to take out quite a lot of the fill from my pillow to get it to the right level for me. It doesn’t feel as soft as I was expecting but I still really like my new pillow. The Lora&Flok duvet inner that I bought a while ago is fantastic.. so light and warm

J
J.M.

The first night didn't go so well, so next night I took some wool out, next night a put alittle more wool back in and third night went well and have been enjoying it every night since, so thank you very much, it's great sleeping on Wool...

M
Matthew Heffernan

Super comfy pillow thank you so much. I struggle to find pillows that keep my head in line during sleep though yours is ticking that box!! Plus the extra fleece is handy to add more support. Great job :)