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Lora & Flok NZ wool pillow open with more wool being added to pillow.
Cotton and wool quilted bed pillow shell filled with New Zealand wool by Lora & Flok.
Lora & Flok wool pillow unzipped showing the natural NZ wool filling.
Lora & Flok NZ wool pillow sitting on a chair in a garden.

Classic Pillow

$197.00

Or 4 interest-free payments of $49.25 with Afterpay ⓘ

Buttery smooth, naturally cooling, & undeniably huggable — say hello to The Classic a luxe addition to your bedroom designed to easily adjusts to your unique sleep needs, ensuring you always wake up on the right side of the bed.

Made with a premium cotton outer and filled with our signature Flok Fill* The Classic contours to your neck and shoulders for optimal comfort and support, while the quilted cover adds an extra layer of softness, while keeping you cool thanks to wools superior ability to pull moisture away from your body. 

*Flok Fill is our exclusive loft fill that moves independently within your pillow and responds to your movements while you sleep.

→ Customise your fit

The Classic is a fully customisable neck & back support pillow. Simply use the bag of extra Flok Fill to add/remove fill to create your perfect height and softness.

→ Made from nature’s best

Featuring natural materials (wool and cotton), The Classic is both breathable and temperature regulating. No more flipping to the ‘cool’ side of the pillow 20 times a night!

Made in New Zealand

Temperature Regulating

Hygienic & Hypoallergenic

Adjustable wool pillow for all sleepers

Best for

Sleepers of all sizes and sleep positions seeking deep, restful sleep. Whether you curl up, stretch out or like to switch positions, The Classic adjusts to you, keeping your spine supported all night long.

Details you'll love

  • 100% natural & biodegradable wool fill, courtesy of our sheep at Lora Valley in Southland.
  • 100% cotton outer shell (super soft and breathable).
  • Extra bag of Flok Fill included, so you can customise your pillow to your preferred height & softness.
  • Wool helps the body regulate temperature by insulating from the cold and dissipating heat — to ensure you get a good night’s sleep!
  • Wool is naturally dirt, dustmite, and moisture resistant — making it a great choice for those with allergies.
  • Fits standard size pillow cases and protectors.

Care Instructions

  • Daily: Fluff up your pillow by hand every morning to maintain its shape.
  • Monthly: Tumble dry your pillow on air setting (no heat) for 15 minutes, or hang outside on a sunny day.

Shipping & Returns

  • Flat fee of $15 on all NZ orders (yes, including rural!).
  • Buy risk free with our 30-day better sleep guarantee.

Your Words

"The best sleep I've had in years! The whole Whānau will soon have these, I'm sure."

Abi Brooke-Miller

Your Words

Super comfy pillow thank you so much. I struggle to find pillows that keep my head in line during sleep, though yours is ticking that box!! Plus the extra fleece is handy to add more support.

Matthew Heffernan

Customer Reviews

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