30-day better sleep guarantee

NZ wool bedding essentials

All natural, fully traceable & softer than a damn cloud.

Lora (our farm)
& Flok (our sheep)

The wool in your L&F bedding is sourced from the sheep at Lora Valley in the South Island — where our family has been caring for the land and the animals grazing on it for 5 generations. Lora & Flok let's us share the magic of our wool with you, by making sure you always wake up on the right side of the bed.

READ Our Story

Sleep deprivation is a form of torture for a reason.

You spend ⅓ of your life sleeping (or trying to), and yet finding the right bedding is no easy task. We believe in making things simple — so you can sleep your best sleep & live your best life.


Can your pillow really improve your sleep?

When it’s made from a renewable super fibre like New Zealand wool and has the ability to regulate temperature, support your head & neck, and be fully customised to your unique sleep needs, then yes. Absolutely. 

Soft like bamboo, supportive like memory foam, luxurious like feather and down. 

Only better — because it’s wool.

Temperature Regulating

Our wool is breathable, working it's magic to keep you cool in the summer and warm in the winter.

Lightweight

Our wool filling offers a gentle puffiness in a super lightweight package - which means you'll love cuddling under your duvet year-round.

Resilient

Our wool bounces back into shape with ease, so your pillow won't go flat and your head & neck stay supported all night.

Hygienic & Hypoallergenic

Our wool is odour, dust and moisture resistant (and fends off bacteria like a pro!) — making it a great choice for those with skin sensitivities, asthma or allergies. 

Sustainable & Biodegradable

Our sheep are shorn every year, making wool the ultimate renewable fibre.

Humidity Fighting

Your bedding comes with built-in air conditioning - moisture is pulled away from your body - for a more comfortable, less disruptive sleep.

Shop lofty duvet

Fully Customisable

We’re all different — which is why you can customise The Classic pillow to your preferred feel. Simply add/remove fill as needed.

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Natural Materials

AKA the sustainability trifecta: New Zealand wool (from our happy sheep at Lora Valley), 100% cotton, and recyclable packaging.

Our Materials

Your Words

"Just letting you know, I absolutely adore my new pillow. I’ve slept on it for 2 weeks now and have slept my best sleep ever!"

Helen Robertshaw

Your Words

“Every detail about this pillow is the absolute truth. I’m excited to climb into bed knowing I won’t spend patches of sleep awake while punching, flipping and fighting with my pillow. Thank you both, your beautiful family and all the [woolly] contributors to your bedding range.”

Linda Hildeman

Your Words

"I get hot and my husband runs colder and the Lofty has been perfect for the both of us! It’s super lightweight and actually fits in the duvet cover perfectly without needing to be shaken back into place all the time. We are so impressed!"

Shana Black

Your Words

“This pillow is perfection. I used to have a bambillo but The Classic is even better and I love the fact that the range is NZ-made.”

Fi Forsythe

Your Words

“I used to change my pillowcase every couple nights because of sweat but now I don’t need to. It’s crazy how something as warm as wool can keep you cool AND warm at the same time. The pillow’s ace!”

Dave Tuck